Rumors are circulating that Apple plans to counter Samsung’s ever-increasing control over the smartphone market by releasing a petite version of the iPhone, dubbed by pundits the iPhone mini. Could a ‘Honey I shrunk the iPhone’ version of the smartphone be the next big think to come out of Cupertino?
While it might seem like Apple has a tight grip over the smartphone market with the iPhone, Samsung is a bigger player. During 2013 Samsung smartphone sales are predicted to grow 35 percent, from 215 million last year to 290 million. In contrast, Apple sales are tipped to grow by 33 percent, to 180 million.
This shift means that Samsung will command 33 percent of the smartphone market, compared to Apple”s 21 percent.
If Apple wants to grab more market share, it needs to do something.
Enter the iPhone mini.
There’s absolutely no evidence that Apple is working on an iPhone mini — but for that matter there’s wasn’t much to indicate that the company was working on the iPad mini either — but the rumors suggest a smaller, cheaper handset that will appeal to those who are interested in the iPhone but find the current offering too expensive.
While there’s no doubt that this would have huge appeal in the U.S., a cheap iPhone would have massive appeal in countries such as China andIndia. And if Apple can gain traction in these countries, it could add billions to its profits, and millions of new users every quarter.
Would you buy an iPhone mini? If you are an existing iPhone owner, would you be interested in switching to a smaller handset?
Some funny iPhone Mini slogans:
iPhone Mini: For people with small hands, and small (or large) brains.
iPhone Mini: Every inch an iPhone. The full iPhone experience. There’s less of it, but no less to it. (After the iPad Mini slogan and apparently a different market positioning.)